We write this paper with promotional ideas that will change Burger Planet’s image to not only burgers and fries, but also healthy food, especially targeting those consumers who are becoming increasingly health-conscious.
Market research has shown that women have stopped going to Burger Planet, particularly the women aging from 30 to 40 years old. Our ideas of increasing social and media relations will help represent Burger Planet in a positive, healthy and competitive way. We also hope to incorporate a new tagline for Burger Planet: options for all appetites.
With the trends starting to shift to healthier eating, we at Burger Planet need to become more adaptable to these trends as well. With the recent popularity of shows such as the “Biggest Loser”, “Dancing with the Stars” and healthy cooking shows, Americans want to get in shape and live healthier and longer lives. When you eat healthier, you look better, thus you lead a happier life. With our improved menu, we are on the verge of becoming one of the healthiest fast food chains in the nation. While we find it important have healthier menu items, it is still important to keep the old menu as well. We still have loyal customers who love our traditional burger and fries.
Implementing grilled chicken breasts and an aurora of fruits and vegetables to select from, customers will still enjoy a great meal without having to eat any grease. Applebee’s has seen more business from their new menu that offers 550 calorie meals or less; we want to show customers that you can get a great fast food meal for less than 300 calories.
By doing this, we will see better reviews from our customers as they notice our goal to help the American public. As we begin offering more variety to our menu, we will see another crowd begin to fill the Burger Planet. Fitness guru’s across the country will catch wind of this change and begin to take advantage of our menu. We will still have our old menu with great burgers and fries, plus another dimension.
Testimonials
Testimonials from a variety of figures in the Burger Planet company such as CEO, James E. Muellenbach III, Chef, Gerald Debois, Jayne Petersen, and a few of Burger Planets 52 billion satisfied customers all confirming our message of Burger Planets delicious tasting food and healthy options. These testimonials will appear in O-enterprises magazines, Heath Weekly and other health magazines.
TV ads
Television ads are one of the most popular ways of advertising. Burger Planet will construct an ad that features prominent athletes and also Jayne Petersen that also shows the ‘fresh’ side of Burger Planet. Many vegetables and fruits will be shown to incorporate our message of healthy options and choices.
Objectives:
Our impact objectives for these goals include raising awareness of Burger Planet’s options for all appetites. Also, our aim is to bring more consumers that prefer fresh and healthy food over Burgers and fries.
-END-
Tyson McKell Stephanie
Public Relations Head
435-555-9090
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Remove "We write" at the very beginning. It's redundant. Just say something like "This paper includes ..." I would actually remove all of your "we" and "our" references as it's unclear who "we" and "our" is: the research team, the PR team, Burger Planet itself? Be specific to whom you mean. Remember, if you refer to a company, it's a singular reference with regard to the corresponding verb.
ReplyDeleteThe part "women aging from 30 to 40 years old" does not need both "aging" and "old" as these are redundant. Remove one of them.
I like how you started with an overall summary and then moved right into the market research. If you had a specific report, you should site it, or link out to it. It would make your position even stronger.
That's a pretty catchy, almost alliterative tagline.
You say "With the trends starting ..." and the "the" feels like it's pointing me to some trends that you have already establish or exists in research, when I don't think you meant that. Removing the "the" would clarify this.
When referring to the popular shows, take advantage of referring to your target populations (women in 30s-40s) instead of just saying "Americans".
I like how you come out and say that it's still important to keep the traditional menu items and why. I don't think it's necessary to mention it twice, as you do in the third and fifth paragraphs. Consolidate it to one place.
You say "aurora of fruits and vegetables" and I'm not sure what you meant by using the word "aurora."
You say "any grease" and that's a strong claim. You might be better to remove the word "any". When you mention "Applebee’s" it would be good to site where this data comes from ... a report, online somewhere?
Nice plan of process objectives with using testimonials in magazines and TV ads.
"Tyson" huh? :)