February 22, 2010
FIRESTONE COMPLETE AUTO CARE
John Lampe
P.O. Box 7988
Chicago, IL 60680-9534
Stephanie Blatchford
2016 Viewcrest Circle
North Logan, UT 84341
Dear Stephanie,
I would like to thank you for the letter you sent about the service you received at Firestone. At Firestone, we are happy to provide service to our guests in any way possible.
As you may know, sometimes it is hard for a large company such as Firestone to know the service their customer's are receiving. We appreciate the time you spent to let us know how you were treated, and the specific location.
I am happy to hear that the Firestone in Smithfield has represented our company in a positive way. Here at Firestone, we strive to make sure every guest receives the best service, along with a great experience.
If you have any questions or concerns about the way your vehicle is running, we are happy to help.
We appreciate the positive feedback and look forward to your business in the future.
Sincerely,
John Lampe
Monday, February 22, 2010
Wednesday, February 17, 2010
Business Letter
February 17, 2010
Firestone Complete Auto Care
P.O. Box 7988
Chicago, IL 60680-9534
ATTN: John Lampe
Mr. Lampe:
A couple weeks ago I printed a coupon from the Internet to get my oil changed at Firestone. I left the coupon at my mom’s house by accident. I didn’t want to drive back to her house to pick it up. I called Firestone to ask if they could give me the special with out the coupon. I expected the representative tell me that I had to bring the coupon in to receive the promotion. To my surprise, the man on the phone was very friendly and told me they would take care of it, and to bring my car in later that day.
Once I arrived at Firestone, I was surprised again by the hospitality shown to me by the workers. Not only was my oil changed in a prompt manner, but they assured me that they had already applied the coupon to my bill without having to remind them. I will never forget the great customer service I received at Firestone that day. I would send any of my friends to Firestone.
Thanks for the great service!
Firestone Complete Auto Care
P.O. Box 7988
Chicago, IL 60680-9534
ATTN: John Lampe
Mr. Lampe:
A couple weeks ago I printed a coupon from the Internet to get my oil changed at Firestone. I left the coupon at my mom’s house by accident. I didn’t want to drive back to her house to pick it up. I called Firestone to ask if they could give me the special with out the coupon. I expected the representative tell me that I had to bring the coupon in to receive the promotion. To my surprise, the man on the phone was very friendly and told me they would take care of it, and to bring my car in later that day.
Once I arrived at Firestone, I was surprised again by the hospitality shown to me by the workers. Not only was my oil changed in a prompt manner, but they assured me that they had already applied the coupon to my bill without having to remind them. I will never forget the great customer service I received at Firestone that day. I would send any of my friends to Firestone.
Thanks for the great service!
Press Release 2: Image Management: Final
FOR IMMEDIATE RELEASE
Contact: Stephanie Blatchford
Burger Planet
256-789-0000
Fax: 256-789-0001
Steph.blatchford@aggiemail.usu.edu
BURGER PLANET EXPANDS THEIR VARIETY OF HEALTHY FOOD.
Burger Planet has hired famous fitness expert, Jayne Peterson to help their company offer a wider variety of healthy food to their customers who want that option when eating out.
Obesity has increased greatly in America. Burger Planet is aware of the obesity problem and they are taking a step to help this problem. Peterson was recently hired by Burger Planet to promote healthy items on the menu. In 2009, Peterson helped the beloved talk show host Opal Whitcomb loose more than fifty pounds.
Peterson’s goal is to encourage healthier lifestyles in people, mainly women. Burger Planet’s top chef Gerard DuBois said the way they became famous was by offering one simple recipe of burgers, fries and soda. Because of the way people are focusing on health, DuBois said, there is a need to offer more than that original recipe. Burger Planet’s founder James E. MuellenbachI had to be convinced of the new health plan. MuellenbachI said he has been eating burgers his entire life, and is still healthy at the age of 82. Burger Planet and Peterson will add more healthy options to their menu. Peterson’s main goal is to make healthy food an affordable choice. When she was asked why she chose to work with Burger Planet, she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Founded in 1934, Burger Planet has spread to 17 countries and at this time employs close to 50,000 people. Burger Planet is the Leader of the Quick Service Restaurant Industry, and has served more than 52 billion customers.
Any ideas about the menu or food choices can be sent to the e-mail address listed below. Comments are greatly appreciated.
Executive public relations assistant
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
Contact: Stephanie Blatchford
Burger Planet
256-789-0000
Fax: 256-789-0001
Steph.blatchford@aggiemail.usu.edu
BURGER PLANET EXPANDS THEIR VARIETY OF HEALTHY FOOD.
Burger Planet has hired famous fitness expert, Jayne Peterson to help their company offer a wider variety of healthy food to their customers who want that option when eating out.
Obesity has increased greatly in America. Burger Planet is aware of the obesity problem and they are taking a step to help this problem. Peterson was recently hired by Burger Planet to promote healthy items on the menu. In 2009, Peterson helped the beloved talk show host Opal Whitcomb loose more than fifty pounds.
Peterson’s goal is to encourage healthier lifestyles in people, mainly women. Burger Planet’s top chef Gerard DuBois said the way they became famous was by offering one simple recipe of burgers, fries and soda. Because of the way people are focusing on health, DuBois said, there is a need to offer more than that original recipe. Burger Planet’s founder James E. MuellenbachI had to be convinced of the new health plan. MuellenbachI said he has been eating burgers his entire life, and is still healthy at the age of 82. Burger Planet and Peterson will add more healthy options to their menu. Peterson’s main goal is to make healthy food an affordable choice. When she was asked why she chose to work with Burger Planet, she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Founded in 1934, Burger Planet has spread to 17 countries and at this time employs close to 50,000 people. Burger Planet is the Leader of the Quick Service Restaurant Industry, and has served more than 52 billion customers.
Any ideas about the menu or food choices can be sent to the e-mail address listed below. Comments are greatly appreciated.
Executive public relations assistant
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
Tuesday, February 16, 2010
Case Study: United Breaks Guitars
Ten to 15 years ago, the only news that was credential was from news broadcasts, newspapers, and radio stations. Today, anyone can post a video on YouTube and have instant coverage around the world. Anyone with Internet access is able to watch these video’s posted online.
In 2008, Dave Carroll, a composer from Canada and his band called “Sons of Maxwell” chose to fly on United Airlines to one of their tours. On their trip home from Omaha, to Nova Scotia, some of the passengers said they saw the baggage workers throwing guitars around carelessly. When Carroll arrived in Nova Scotia, his $3500 guitar had been seriously damaged. Carroll said he spent months talking to different United Airline associates trying to get the money to replace his broken guitar. After this time, Carroll was informed that United Airlines had no intentions of restoring the damage caused to it. He said that after nine months the last representative told him United Airlines is not responsible to pay, because they are unsure if their airline had damaged his guitar.
After Carroll was refused payment for his guitar, he and his band wrote three songs titled “United Breaks Guitars,” describing the experience he had with United Airlines. These songs were posted on YouTube; they are funny and have great beats. Since these videos were posted, almost two million people have viewed them. Some sources say these cost United Airlines billions of dollars. Although, it’s not proven how much money was spent on campaigns trying to improve their customer perceptions after the release.
Large companies can uphold and strengthen their reputation when cases such as these arise. United Airlines chose to reject Carroll in his demands to be compensated, and in turn hurt the whole reputation of their company. The money United Airlines would have paid Carroll is a minute amount, compared to the money they lost by refusing to take the blame. United Airlines will now suffer the decreasing revenues for decades to come.
It’s very important for any public relations representative to understand the effect of situations such as Carroll’s. Although many employees interacting with customers may not have the specific PR professional title, they are the first people the customers talk to. The employee’s in the positions to greet customers and handle financial matters need to have proper training in order for the company to build rapport. It’s incredibly important that the people in these positions understand the importance of doing all in their power to make sure the customer is satisfied. In an article online, one of the representatives for United Airlines said they take the videos that Carroll’s band made, to show as a training purpose for future employees. This trainee said that these videos are great examples to learn from, and hopefully the company and employees don’t make the same mistakes in the future.
In 2008, Dave Carroll, a composer from Canada and his band called “Sons of Maxwell” chose to fly on United Airlines to one of their tours. On their trip home from Omaha, to Nova Scotia, some of the passengers said they saw the baggage workers throwing guitars around carelessly. When Carroll arrived in Nova Scotia, his $3500 guitar had been seriously damaged. Carroll said he spent months talking to different United Airline associates trying to get the money to replace his broken guitar. After this time, Carroll was informed that United Airlines had no intentions of restoring the damage caused to it. He said that after nine months the last representative told him United Airlines is not responsible to pay, because they are unsure if their airline had damaged his guitar.
After Carroll was refused payment for his guitar, he and his band wrote three songs titled “United Breaks Guitars,” describing the experience he had with United Airlines. These songs were posted on YouTube; they are funny and have great beats. Since these videos were posted, almost two million people have viewed them. Some sources say these cost United Airlines billions of dollars. Although, it’s not proven how much money was spent on campaigns trying to improve their customer perceptions after the release.
Large companies can uphold and strengthen their reputation when cases such as these arise. United Airlines chose to reject Carroll in his demands to be compensated, and in turn hurt the whole reputation of their company. The money United Airlines would have paid Carroll is a minute amount, compared to the money they lost by refusing to take the blame. United Airlines will now suffer the decreasing revenues for decades to come.
It’s very important for any public relations representative to understand the effect of situations such as Carroll’s. Although many employees interacting with customers may not have the specific PR professional title, they are the first people the customers talk to. The employee’s in the positions to greet customers and handle financial matters need to have proper training in order for the company to build rapport. It’s incredibly important that the people in these positions understand the importance of doing all in their power to make sure the customer is satisfied. In an article online, one of the representatives for United Airlines said they take the videos that Carroll’s band made, to show as a training purpose for future employees. This trainee said that these videos are great examples to learn from, and hopefully the company and employees don’t make the same mistakes in the future.
Wednesday, February 10, 2010
Press Release 1: Final
Become the voice of social media technology
Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
Contact: Preston Parker
(661) 772-7537
FOR IMMEDIATE RELEASE
Announcement
The Social Media Club spreads to Cache Valley.
LOGAN, UTAH --The Social Media Club of Cache valley is a newly shaped organization that plans to help more people become literate in social media theories. This club also offers educational opportunities.
Meetings for The Social Media Club will be held on the second Thursday of each month, locations will vary. Topics such as ethical ways of communicating, facebook and twitter, will be discussed during these meetings. Preston Parker, the president of this organization said this club is for anyone who wants to know more about social media. Parker will be holding radio interviews that discuss the first meeting. To participate in the radio interview, go to: http://podcast.cachevalleydaily.com/FTP-08-11-2009B.mp3.
The Social Media Club started in San Francisco, and has now spread to many areas including Cache Valley. Businesses that choose to make their facilities available to The Social Media Club for meetings, will benefit by the publicity gained as the club expands. Anyone interested in being part of the club please visit www.smccv.net.
Cache Valley P.R. Rep.
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
Contact: Preston Parker
(661) 772-7537
FOR IMMEDIATE RELEASE
Announcement
The Social Media Club spreads to Cache Valley.
LOGAN, UTAH --The Social Media Club of Cache valley is a newly shaped organization that plans to help more people become literate in social media theories. This club also offers educational opportunities.
Meetings for The Social Media Club will be held on the second Thursday of each month, locations will vary. Topics such as ethical ways of communicating, facebook and twitter, will be discussed during these meetings. Preston Parker, the president of this organization said this club is for anyone who wants to know more about social media. Parker will be holding radio interviews that discuss the first meeting. To participate in the radio interview, go to: http://podcast.cachevalleydaily.com/FTP-08-11-2009B.mp3.
The Social Media Club started in San Francisco, and has now spread to many areas including Cache Valley. Businesses that choose to make their facilities available to The Social Media Club for meetings, will benefit by the publicity gained as the club expands. Anyone interested in being part of the club please visit www.smccv.net.
Cache Valley P.R. Rep.
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
Tuesday, February 9, 2010
JCOM 2160 Entry 2
I never knew there was a way to hire someone to write your resume. Having a good resume is very important, and it is really hard to get everything the way you want it when it's about yourself. I'm now considering the idea of hiring someone to write my resume. When writing your own resume, it is important to remember to put only qualified achievements, not your life's story. With all the experience and jobs I have had in my life, I feel like I need a long resume to reflect it all. After the readings today, I know it's best to summarize the most important experience and jobs you have had and put that on a concise, one-page resume.
Assignment Sheet: Press Release1: Announcement
Become the voice of social media technology
Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
Contact: Preston Parker
(661) 772-7537
FOR IMMEDIATE RELEASE
The Social Media Club starts their discussions in Cache Valley.
LOGAN, UTAH --The Social Media Club of Cache valley iS is a newly shaped organization that plans to help more people become literate in social media theories, and offer educational opportunities.
Meetings for The Social Media Club will be held on the second Thursday of each month, locations will vary. Topics such as ethical ways of communicating, facebook and twitter, will be discussed in these meetings. Preston Parker, the president of this organization said this club is for anyone who wants to know more about social media. Parker will be holding radio interviews discussing the first meeting. To participate in the radio interview, go to: http://podcast.cachevalleydaily.com/FTP-08-11-2009B.mp3.
The Social Media Club was started in San Francisco, and now has headquarters in Salt Lake City and Logan, Utah. Businesses that choose to donate their facilities for a meeting will benefit by the publicity gained by helping the club. Anyone interested in being part of the club please visit www.smccv.net.
Cache Valley P.R. Rep.
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
Contact: Preston Parker
(661) 772-7537
FOR IMMEDIATE RELEASE
The Social Media Club starts their discussions in Cache Valley.
LOGAN, UTAH --The Social Media Club of Cache valley iS is a newly shaped organization that plans to help more people become literate in social media theories, and offer educational opportunities.
Meetings for The Social Media Club will be held on the second Thursday of each month, locations will vary. Topics such as ethical ways of communicating, facebook and twitter, will be discussed in these meetings. Preston Parker, the president of this organization said this club is for anyone who wants to know more about social media. Parker will be holding radio interviews discussing the first meeting. To participate in the radio interview, go to: http://podcast.cachevalleydaily.com/FTP-08-11-2009B.mp3.
The Social Media Club was started in San Francisco, and now has headquarters in Salt Lake City and Logan, Utah. Businesses that choose to donate their facilities for a meeting will benefit by the publicity gained by helping the club. Anyone interested in being part of the club please visit www.smccv.net.
Cache Valley P.R. Rep.
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
Tuesday, February 2, 2010
JCOM 2160 Entry 1
I thought all of the reading had good information, the e-mail etiquette helped me remember a more professional way of communicating. With all of the new technology, it is really easy to get caught up in casual ways of communicating through e-mail. In the society we live in today, everything is hurried and face pace. I assume many of the casual ways of e-mailing has come from the fast pace environment, everyone is trying to multi-task, and get things done faster. I think it is very important to remember the proper etiquette when communicating through text message or e-mails. It is very important to remember the information that should not be put in an e-mail such as, credit card information, user names and passwords, or inappropriate words. As the Owl Purdie Online Writing Lab mentioned, there should always be a meaningful subject line, get down to the point in a clear manner without taking up too much of the recipient’s time. Make sure to check the spelling and grammar before sending the message.
I thought all of the reading had good information, the e-mail etiquette helped me remember a more professional way of communicating. With all of the new technology, it is really easy to get caught up in casual ways of communicating through e-mail. In the society we live in today, everything is hurried and face pace. I assume many of the casual ways of e-mailing has come from the fast pace environment, everyone is trying to multi-task, and get things done faster. I think it is very important to remember the proper etiquette when communicating through text message or e-mails. It is very important to remember the information that should not be put in an e-mail such as, credit card information, user names and passwords, or inappropriate words. As the Owl Purdie Online Writing Lab mentioned, there should always be a meaningful subject line, get down to the point in a clear manner without taking up too much of the recipient’s time. Make sure to check the spelling and grammar before sending the message.
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