Online Reputation Assignment

Dear Kevin,

I am doing the online search you asked me to do on Jakob Asplund, to find some information on whether he would be a good employee or not.

I am friends with Asplund on Facebook, so I looked over some of the comments he has made on people’s pages and comments people have left on his page, these comments were appropriate and similar to many men his age. Asplund’s Facebook says his hometown is Stockholm, Sweden, but he currently lives in Logan, Utah. From looking over Asplund’s photos, I learned that he travels all over the world to play tennis for Utah State University, the other photos look as if he parties on the weekend. Asplund has his birth date posted on his page, which says he will turn 23 on May 9.

When I searched Asplund on Google, a player bio for the Utah State Tennis team came up. I also found many articles that told about the tennis matches he won and lost. There were many posts in google on Asplund. Google also took me to a Utah State website where some posters of Asplund were for sale.

There were no videos on Asplund posted on Youtube associated with his name.

On Asplund’s blog, he has a quite a few press releases, photoshop assignments, and other posts that are based on public relations. On his blog he wrote that he is studying public relations and marketing, and when he is finished he will go back to Sweden to study international marketing at Stockholm University. He also posted his favorite books, movies, and music on his blog. All of the work posted on his blog is very good!

Asplund looks like he would be a very good employee if you were to hire him.

Sincerely,

Stephanie Blatchford

Photoshop JCOM 2160

I changed the color of her shirt with the hue saturation, gave her eyes more color with the marque and hue saturation tools, made the texture of her skin softer with the blur tool, cropped the photo, and used the burn tool to block Beyonka out of the picture.

Photoshop 2 JCOM 2160

I made the ocean and sky more blue with the hue saturation and burn tool, changed Katie's shirt color with the hue saturation, blurred our skin with the blur tool, made our teeth whiter with the burn tool, and cropped the photo.

Position Paper: Final

This is paper includes promotional ideas that will change Burger Planet’s image to burgers and fries, and healthy food, especially targeting those consumers who are becoming increasingly health-conscious.

Market research has shown that women have stopped going to Burger Planet, particularly the women between the ages of 30 and 40. (applebees.com) The increase in social and media relations will help represent Burger Planet in a positive, healthy and competitive way. There will be a new tagline for Burger Planet incorporated; “options for all appetites.”

Trends are shifting towards healthier foods and with the recent popularity of shows such as “Biggest Loser”, “Dancing with the Stars” and healthy cooking shows, women between the age of 30 and 40 want to get in shape and live healthier and longer lives. Burger Planet is working towards making that easier for consumers. With the improved menus, Burger Planet is on the verge of becoming one of the healthiest fast food chains in the nation.

While it is important to have healthier menu items, it is still essential to keep the old menu as well. There is still a loyal customer group who love our traditional burger and fries. However, now customers can still enjoy a great meal, without having to eat greasy food, thanks to grilled chicken breasts and green options such as fruits and vegetables. Applebee’s has seen more business from their new menu that offers 550 calorie meals or less. (https://pantherfile.uwm.edu/mcbridej/www/pressrelease.html.) We want to show customers that they can get a great fast food meal with less than 300 calories.

The intentions of doing this are to get better reviews from customers as they notice the goals Burger Planet sets to help the American public. By offering more variety to the menus, the aim is to bring new audiences to Burger Planet. Fitness guru’s across the country will catch wind of this change and begin to take advantage of our menu.

Testimonials
Testimonials from a variety of figures in the Burger Planet company such as CEO, James E. Muellenbach III, Chef, Gerald Debois, Jayne Petersen, and a few of Burger Planets 52 billion satisfied customers all confirming our message of Burger Planets delicious tasting food and healthy options. These testimonials will appear in O-enterprises magazines, Health Weekly and other health magazines.

TV ads
Burger Planet will construct an ad that features prominent athletes and also Jayne Petersen who will help show the ‘fresh’ side of Burger Planet. Many vegetables and fruits will be shown to incorporate the message of healthy options.

Objectives
The impact objectives for these goals include raising awareness of Burger Planet’s options for all appetites. The idea is to also bring more consumers that prefer fresh and healthy food over burgers and fries.
-END-

Tyson McKell Stephanie Jakob
Public Relations Head
435-555-9090

Ad Assignment

Posision Paper: Draft

We write this paper with promotional ideas that will change Burger Planet’s image to not only burgers and fries, but also healthy food, especially targeting those consumers who are becoming increasingly health-conscious.

Market research has shown that women have stopped going to Burger Planet, particularly the women aging from 30 to 40 years old. Our ideas of increasing social and media relations will help represent Burger Planet in a positive, healthy and competitive way. We also hope to incorporate a new tagline for Burger Planet: options for all appetites.


With the trends starting to shift to healthier eating, we at Burger Planet need to become more adaptable to these trends as well. With the recent popularity of shows such as the “Biggest Loser”, “Dancing with the Stars” and healthy cooking shows, Americans want to get in shape and live healthier and longer lives. When you eat healthier, you look better, thus you lead a happier life. With our improved menu, we are on the verge of becoming one of the healthiest fast food chains in the nation. While we find it important have healthier menu items, it is still important to keep the old menu as well. We still have loyal customers who love our traditional burger and fries.


Implementing grilled chicken breasts and an aurora of fruits and vegetables to select from, customers will still enjoy a great meal without having to eat any grease. Applebee’s has seen more business from their new menu that offers 550 calorie meals or less; we want to show customers that you can get a great fast food meal for less than 300 calories.


By doing this, we will see better reviews from our customers as they notice our goal to help the American public. As we begin offering more variety to our menu, we will see another crowd begin to fill the Burger Planet. Fitness guru’s across the country will catch wind of this change and begin to take advantage of our menu. We will still have our old menu with great burgers and fries, plus another dimension.
Testimonials

Testimonials from a variety of figures in the Burger Planet company such as CEO, James E. Muellenbach III, Chef, Gerald Debois, Jayne Petersen, and a few of Burger Planets 52 billion satisfied customers all confirming our message of Burger Planets delicious tasting food and healthy options. These testimonials will appear in O-enterprises magazines, Heath Weekly and other health magazines.
TV ads

Television ads are one of the most popular ways of advertising. Burger Planet will construct an ad that features prominent athletes and also Jayne Petersen that also shows the ‘fresh’ side of Burger Planet. Many vegetables and fruits will be shown to incorporate our message of healthy options and choices.
Objectives:

Our impact objectives for these goals include raising awareness of Burger Planet’s options for all appetites. Also, our aim is to bring more consumers that prefer fresh and healthy food over Burgers and fries.


-END-
Tyson McKell Stephanie
Public Relations Head
435-555-9090

Press Release 4: Final Draft

For Immediate Release
Common Ground Outdoor Adventures
335 North 100 East
Sammie Macfarlane
Phone: 435-713-0288
Fax: 435-713-2108
Logan, UT, 84321

COMMON GROUND OUTDOOR ADVENTURES OFFERS ACTIVITIES TO PEOPLE WITH DISABILITIES IN CACHE VALLEY

LOGAN, Utah--Common Ground is a non-profit organization dedicated to providing outdoor activities to the people in Cache Valley who have disabilities. Activities such as rock climbing, snow shoeing, cycling, skiing, Tai Chi, and River trips are some of the activities Common Ground provides to people with disabilities. By holding fundraisers and getting donors, Common Ground is able to offer these activities to these people at a discounted rate.

Another way Common Ground is able to provide these activities is through people volunteering their time to come help out with activities and fundraisers. Volunteers are able to participate in the activities at the same discounted price as members.

The purpose of Common Ground is to make life meaningful and happy to the individuals who participate, so they can carry their success into other parts of their life, such as getting a career or building relationships.

Since 1933, Common Ground has been serving Cache Valley as a private non-profit organization. More than 2,400 people have benefit from the activities offered through them.

Participants and volunteers are always welcome and appreciated. Anyone interested in participating in the programs available at Common Ground can contact me at the e-mail address listed below. We look forward to hearing from you.

Media Relations
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

Media Pitch : Final

To: Charles McCollum, Managing Editor, Herald Journal
Subject: The people of Cache Valley are taught investment techniques.

Dear Charles,

Cache Valley Area and Investors Association (CVAIA) have been currently meeting to discuss and learn more about using their money wisely and Investing. The goal of CVAIA is to teach Cache Valley’s society beneficial ways to increase passive income.
Preston Parker, president of CVAIA said he strongly believes people should be able to hold a career they love without being held back by the worry of financial burdens.

Herald Journal is a great source for people living in Cache Valley to get their local and international news. It will be very beneficial for CVAIA to be included in an article.

CVAIA teaches people how become happy and successful while doing what they love by investing safely, as well as lower living expenses. Skills such as saving money on commodities, and earning more money investing, gives people the opportunity to live their life doing things they love. CVAIA also focuses on teaching financial stability during their meetings.

CVAIA was started in 2007 with hopes to help the people of Cache Valley understand that they can lead the life they want by becoming financially independent. People from around the world attend these meetings to learn skills that improve their future.

If you would have any questions or would like to talk more about CVAIA feel free to contact me at 313-235-9087, or at Steph.blatchford@aggiemail.usu.edu.
Sincerely,

Stephanie Blatchford
Public Relations Executive

Photoshop

Photoshop

Press Release 4: Draft

For Immediate Release
Common Ground Outdoor Adventures
335 North 100 East
Sammie Macfarlane
Phone: 435-713-0288
Fax: 435-713-2108
Logan, UT, 84321

COMMON GROUND OUTDOOR ADVENTURES OFFERS ACTIVITIES TO CACHE VALLEY

LOGAN,Utah--Common ground is a non-profit organization dedicated to providing outdoor activities to the people in cache valley who have disabilities. Activities such as rock climbing, snow shoeing, cycling, skiing, Tai Chi, and River trips are some of the activities Common Ground provides to people who have disabilities. By holding fundraisers and getting donors, Common Ground is able to offer these activities to people at a discounted rate.

Another way Common Ground is able to provide these activities is through people volunteering their time to come help out with activities and fundraisers. Volunteers are able to participate in the activities at the same discounted price as members.

The purpose of Common Ground is to make life meaning full and happy to the individuals who participate so they can carry their success into other parts of their life, such as getting a career or building relationships.

Since 1933, Common Ground has been serving Cache Valley as a private non-profit organization. More than 2,400 people have benefit from the activities offered through Common Ground.

Participants and volunteers are always welcome. Anyone interested in participating in the programs available at Common Ground can contact me at the e-mail address listed below. We look forward to hearing from you.

Media Relations
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

Media Pitch: Draft

To: Charles McCollum, Managing Editor, The Herald Journal
Subject: The people of Cache Valley are taught investment techniques.

Dear Charles,

Cache Valley Area and Investors Association (CVAIA) has been currently meeting to discuss and learn more about using their money wisely and Investing. The goal of CVAIA is to teach Cache Valley’s society beneficial ways to increase passive income.
Preston Parker, president of CVAIA said he strongly believes people should be able to hold a career they love without being held back by the worry of financial burdens.

CVAIA teaches people how become happy and successful while doing what they love by investing as well as lower living expenses. Skills such as saving money on commodities, and earning more money investing gives people the opportunity to live their life doing things they love. CVAIA also focuses on teaching financial stability through author

CVAIA was started in 2007 with hopes to help people in Cache Valley and beyond understand that they can lead the life they want by becoming financially independent. People from around the world attend these meetings to learn skills that better their future.

If you would have any questions or would like to talk more about CVAIA feel free to contact me at 313-235-9087, or at Steph.blatchford@aggiemail.usu.edu.
Sincerely,

Stephanie Blatchford
Public Relations Executive

Press Release 3: Cause Promotion: Final

FOR IMMEDIATE RELEASE
March 2, 2010
Preston Parker, President
Cache Valley Area Investors Association
435-512-1851
preston@cvaia.com
Logan, UT, 84341


CACHE VALLEY AREA AND INVESTORS ASSOCIATION (CVAIA) INSTRUCTS PEOPLE HOW TO HAVE THE RIGHT MENTALITY WHEN INVESTING THEIR MONEY.

CVAIA teaches members how to raise passive income. Guest speakers from Utah State University and Cache Valley teach members a variety of strategies to save money.

LOGAN, Utah— CVAIA is an organization based on the concept that money should be spent on enjoyable things as well as needs. It is important for people to choose a career that they love, without the thought of money holding them back, Preston Parker, president of CVAIA said.

If people learn the right way to invest money people can also have what they desire, he said. "I want people to be happy, to have jobs they love and to be financially independent,” Parker said. “Creating an atmosphere where people actually want to go to work may end up making the world a better place."

The members of CVAIA meet with the intentions of learning how to invest, in order to lessen the stress of financial incapability.

Meetings are held twice a month on Thursday nights at the Cache County Chamber of Commerce in the conference room. Meetings are free and open to the public, with provided refreshments.

CVAIA was started in August 2007, and currently has more than 15 members. Members of CVAIA come from many locations around the world.

Anyone interested in attending CVAIA meetings is welcome. If you have any questions feel free to contact me at the information listed below.

Public Relations Executive
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

Press Release 3: Draft

FOR IMMEDIATE RELEASE
March 2, 2010
Preston Parker, President
Cache Valley Area Investors Association
435-512-1851
preston@cvaia.com
Logan, UT


CACHE VALLEY AREA AND INVESTORS ASSOCIATION (CVAIA) INSTRUCTS PEOPLE HOW TO HAVE THE RIGHT MENTALITY WHEN INVESTING THEIR MONEY.

CVAIA teaches members how to raise passive income. Guest speakers from Utah State University and Cache Valley also teach members a variety of strategies to save money.

It is important for people to choose a career that they love, Preston Parker president of CVAIA said, and if they learn the right way to invest money people can also have what they desire. Parker said, "I want people to be happy, to have jobs they love and to befinancially independent. Creating an atmosphere where people actually want to go to work may end up making the world a better place." The members of CVAIA meet with the intentions of learning how to invest, in order to lessen the stress of financial incapability.
Meetings are held twice a month on Thursday nights at the Cache County Chamber of Commerce in the conference room. Meetings are free and open to the public, with provided refreshments.

CVAIA was started in August 2007, and currently has more than 15 members. Members of CVAIA come from many locations around the world.

CVAIA invites anyone interested to attend the meetings. If you have any questions feel free to contact me at the information listed below.

Public relations executive
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

Response Letter

February 22, 2010

FIRESTONE COMPLETE AUTO CARE
John Lampe
P.O. Box 7988
Chicago, IL 60680-9534

Stephanie Blatchford
2016 Viewcrest Circle
North Logan, UT 84341


Dear Stephanie,

I would like to thank you for the letter you sent about the service you received at Firestone. At Firestone, we are happy to provide service to our guests in any way possible.

As you may know, sometimes it is hard for a large company such as Firestone to know the service their customer's are receiving. We appreciate the time you spent to let us know how you were treated, and the specific location.

I am happy to hear that the Firestone in Smithfield has represented our company in a positive way. Here at Firestone, we strive to make sure every guest receives the best service, along with a great experience.

If you have any questions or concerns about the way your vehicle is running, we are happy to help.

We appreciate the positive feedback and look forward to your business in the future.
Sincerely,

John Lampe

Business Letter

February 17, 2010

Firestone Complete Auto Care
P.O. Box 7988
Chicago, IL 60680-9534
ATTN: John Lampe

Mr. Lampe:

A couple weeks ago I printed a coupon from the Internet to get my oil changed at Firestone. I left the coupon at my mom’s house by accident. I didn’t want to drive back to her house to pick it up. I called Firestone to ask if they could give me the special with out the coupon. I expected the representative tell me that I had to bring the coupon in to receive the promotion. To my surprise, the man on the phone was very friendly and told me they would take care of it, and to bring my car in later that day.

Once I arrived at Firestone, I was surprised again by the hospitality shown to me by the workers. Not only was my oil changed in a prompt manner, but they assured me that they had already applied the coupon to my bill without having to remind them. I will never forget the great customer service I received at Firestone that day. I would send any of my friends to Firestone.

Thanks for the great service!

Press Release 2: Image Management: Final

FOR IMMEDIATE RELEASE

Contact: Stephanie Blatchford
Burger Planet
256-789-0000
Fax: 256-789-0001
Steph.blatchford@aggiemail.usu.edu

BURGER PLANET EXPANDS THEIR VARIETY OF HEALTHY FOOD.

Burger Planet has hired famous fitness expert, Jayne Peterson to help their company offer a wider variety of healthy food to their customers who want that option when eating out.

Obesity has increased greatly in America. Burger Planet is aware of the obesity problem and they are taking a step to help this problem. Peterson was recently hired by Burger Planet to promote healthy items on the menu. In 2009, Peterson helped the beloved talk show host Opal Whitcomb loose more than fifty pounds.

Peterson’s goal is to encourage healthier lifestyles in people, mainly women. Burger Planet’s top chef Gerard DuBois said the way they became famous was by offering one simple recipe of burgers, fries and soda. Because of the way people are focusing on health, DuBois said, there is a need to offer more than that original recipe. Burger Planet’s founder James E. MuellenbachI had to be convinced of the new health plan. MuellenbachI said he has been eating burgers his entire life, and is still healthy at the age of 82. Burger Planet and Peterson will add more healthy options to their menu. Peterson’s main goal is to make healthy food an affordable choice. When she was asked why she chose to work with Burger Planet, she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Founded in 1934, Burger Planet has spread to 17 countries and at this time employs close to 50,000 people. Burger Planet is the Leader of the Quick Service Restaurant Industry, and has served more than 52 billion customers.

Any ideas about the menu or food choices can be sent to the e-mail address listed below. Comments are greatly appreciated.

Executive public relations assistant
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

Case Study: United Breaks Guitars

Ten to 15 years ago, the only news that was credential was from news broadcasts, newspapers, and radio stations. Today, anyone can post a video on YouTube and have instant coverage around the world. Anyone with Internet access is able to watch these video’s posted online.

In 2008, Dave Carroll, a composer from Canada and his band called “Sons of Maxwell” chose to fly on United Airlines to one of their tours. On their trip home from Omaha, to Nova Scotia, some of the passengers said they saw the baggage workers throwing guitars around carelessly. When Carroll arrived in Nova Scotia, his $3500 guitar had been seriously damaged. Carroll said he spent months talking to different United Airline associates trying to get the money to replace his broken guitar. After this time, Carroll was informed that United Airlines had no intentions of restoring the damage caused to it. He said that after nine months the last representative told him United Airlines is not responsible to pay, because they are unsure if their airline had damaged his guitar.

After Carroll was refused payment for his guitar, he and his band wrote three songs titled “United Breaks Guitars,” describing the experience he had with United Airlines. These songs were posted on YouTube; they are funny and have great beats. Since these videos were posted, almost two million people have viewed them. Some sources say these cost United Airlines billions of dollars. Although, it’s not proven how much money was spent on campaigns trying to improve their customer perceptions after the release.

Large companies can uphold and strengthen their reputation when cases such as these arise. United Airlines chose to reject Carroll in his demands to be compensated, and in turn hurt the whole reputation of their company. The money United Airlines would have paid Carroll is a minute amount, compared to the money they lost by refusing to take the blame. United Airlines will now suffer the decreasing revenues for decades to come.

It’s very important for any public relations representative to understand the effect of situations such as Carroll’s. Although many employees interacting with customers may not have the specific PR professional title, they are the first people the customers talk to. The employee’s in the positions to greet customers and handle financial matters need to have proper training in order for the company to build rapport. It’s incredibly important that the people in these positions understand the importance of doing all in their power to make sure the customer is satisfied. In an article online, one of the representatives for United Airlines said they take the videos that Carroll’s band made, to show as a training purpose for future employees. This trainee said that these videos are great examples to learn from, and hopefully the company and employees don’t make the same mistakes in the future.

Press Release 1: Final

Become the voice of social media technology

Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
Contact: Preston Parker
(661) 772-7537

FOR IMMEDIATE RELEASE

Announcement
The Social Media Club spreads to Cache Valley.

LOGAN, UTAH --The Social Media Club of Cache valley is a newly shaped organization that plans to help more people become literate in social media theories. This club also offers educational opportunities.

Meetings for The Social Media Club will be held on the second Thursday of each month, locations will vary. Topics such as ethical ways of communicating, facebook and twitter, will be discussed during these meetings. Preston Parker, the president of this organization said this club is for anyone who wants to know more about social media. Parker will be holding radio interviews that discuss the first meeting. To participate in the radio interview, go to: http://podcast.cachevalleydaily.com/FTP-08-11-2009B.mp3.

The Social Media Club started in San Francisco, and has now spread to many areas including Cache Valley. Businesses that choose to make their facilities available to The Social Media Club for meetings, will benefit by the publicity gained as the club expands. Anyone interested in being part of the club please visit www.smccv.net.

Cache Valley P.R. Rep.
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

JCOM 2160 Entry 2

I never knew there was a way to hire someone to write your resume. Having a good resume is very important, and it is really hard to get everything the way you want it when it's about yourself. I'm now considering the idea of hiring someone to write my resume. When writing your own resume, it is important to remember to put only qualified achievements, not your life's story. With all the experience and jobs I have had in my life, I feel like I need a long resume to reflect it all. After the readings today, I know it's best to summarize the most important experience and jobs you have had and put that on a concise, one-page resume.

Assignment Sheet: Press Release1: Announcement

Become the voice of social media technology

Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
Contact: Preston Parker
(661) 772-7537

FOR IMMEDIATE RELEASE

The Social Media Club starts their discussions in Cache Valley.

LOGAN, UTAH --The Social Media Club of Cache valley iS is a newly shaped organization that plans to help more people become literate in social media theories, and offer educational opportunities.

Meetings for The Social Media Club will be held on the second Thursday of each month, locations will vary. Topics such as ethical ways of communicating, facebook and twitter, will be discussed in these meetings. Preston Parker, the president of this organization said this club is for anyone who wants to know more about social media. Parker will be holding radio interviews discussing the first meeting. To participate in the radio interview, go to: http://podcast.cachevalleydaily.com/FTP-08-11-2009B.mp3.

The Social Media Club was started in San Francisco, and now has headquarters in Salt Lake City and Logan, Utah. Businesses that choose to donate their facilities for a meeting will benefit by the publicity gained by helping the club. Anyone interested in being part of the club please visit www.smccv.net.

Cache Valley P.R. Rep.
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu

JCOM 2160 Entry 1
I thought all of the reading had good information, the e-mail etiquette helped me remember a more professional way of communicating. With all of the new technology, it is really easy to get caught up in casual ways of communicating through e-mail. In the society we live in today, everything is hurried and face pace. I assume many of the casual ways of e-mailing has come from the fast pace environment, everyone is trying to multi-task, and get things done faster. I think it is very important to remember the proper etiquette when communicating through text message or e-mails. It is very important to remember the information that should not be put in an e-mail such as, credit card information, user names and passwords, or inappropriate words. As the Owl Purdie Online Writing Lab mentioned, there should always be a meaningful subject line, get down to the point in a clear manner without taking up too much of the recipient’s time. Make sure to check the spelling and grammar before sending the message.

Dear Cousin,

I’m writing to tell you more about my major, which is public relations. Public relations professionals represent the company they work for to the public by letting them know more about the company’s products, and the truth of what happened if something were to go wrong.

Public relations professionals keep busy preparing speeches for others in the company, and making appointments with journalists to let the public know what is happening with the business. They also attend meetings with employees that work for the company, write newsletters, research ways to make the company more successful, and many other things that involve getting accurate information about the company to the public. A person who chooses public relations as their career has a wide variety of options when getting a job.

Most of PR majors can get a job representing any type of company as long as they have enough knowledge about the products. The number one rule of public relations professional is to tell the truth, always be completely honest so that the public trusts the information they see in the media. In this field, it is very important to know the proper method to research in order to improve the aspects of the company you work for. Research can also be used to find out your companies strengths and weaknesses; how they compare to competitors.

A professor once told me, “You can do anything and everything with Public Relations, the sky is the limit.” I hope this helped you understand more about my future career. Let me know if you have any questions.

Love,
Stephanie Blatchford