FOR IMMEDIATE RELEASE
Contact: Stephanie Blatchford
Burger Planet
256-789-0000
Fax: 256-789-0001
Steph.blatchford@aggiemail.usu.edu
BURGER PLANET EXPANDS THEIR VARIETY OF HEALTHY FOOD.
Burger Planet has hired famous fitness expert, Jayne Peterson to help their company offer a wider variety of healthy food to their customers who want that option when eating out.
Obesity has increased greatly in America. Burger Planet is aware of the obesity problem and they are taking a step to help this problem. Peterson was recently hired by Burger Planet to promote healthy items on the menu. In 2009, Peterson helped the beloved talk show host Opal Whitcomb loose more than fifty pounds.
Peterson’s goal is to encourage healthier lifestyles in people, mainly women. Burger Planet’s top chef Gerard DuBois said the way they became famous was by offering one simple recipe of burgers, fries and soda. Because of the way people are focusing on health, DuBois said, there is a need to offer more than that original recipe. Burger Planet’s founder James E. MuellenbachI had to be convinced of the new health plan. MuellenbachI said he has been eating burgers his entire life, and is still healthy at the age of 82. Burger Planet and Peterson will add more healthy options to their menu. Peterson’s main goal is to make healthy food an affordable choice. When she was asked why she chose to work with Burger Planet, she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Founded in 1934, Burger Planet has spread to 17 countries and at this time employs close to 50,000 people. Burger Planet is the Leader of the Quick Service Restaurant Industry, and has served more than 52 billion customers.
Any ideas about the menu or food choices can be sent to the e-mail address listed below. Comments are greatly appreciated.
Executive public relations assistant
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu
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good work. maybe a few punctuations that needs to be changed for the final, but the actual writing is really good. Liked that you put the chefs comments in there as facts supporting the info as well.
ReplyDeleteRemove the word "announcement" from your headline. Capitalize all words in a headline. Add a sub-head which is more specific than the headline.
ReplyDeleteIn a press release you don't need the date in the dateline, because it will be either right above or below the "FOR IMMEDIATE RELEASE" statement.
Check AP Style on your city and state in dateline.
Check spelling of all people mentioned.
What is a "healthier population" that you mention in your lead? Make that clear.
You have several spelling errors.
You mentioned "the new trend". Who's new trend? Or what trend new trend?
The founder sentence is a run-on. break it up.
This sentence "Her main goal is to make healthy an affordable choice." is confusing...clarify.
The sentence with the Peterson quote is a run-on...maybe adding "When" at the beginning would fix this.
Your boilerplate is good...just make from "Any ideas" on a separate paragraph.